- Dr. Jay Spence
- Posts
- Want to see the future? Get an inside look at the real-world AI strategies used by SMBs today.
Want to see the future? Get an inside look at the real-world AI strategies used by SMBs today.
The hidden blueprints used by small businesses quietly automating with AI
While many organisations are stuck debating AI policy, small and mid-sized businesses (SMBs) are already getting real work done with AI.
They’re not waiting for the perfect tools or giant dev teams. Instead, they’re using platforms like n8n and Flowise AI to embed smart agents directly into their day-to-day operations—and they’re seeing serious results.
So what are these early adopters doing differently?
Let’s break it down. Because if you understand the process, you can follow it too.
Step 1: Map the Business—TOGAF-lite
The first step isn’t technical—it’s diagnostic. In the pre-gen AI agentic world these were called enterprise architecture (EA) projects. TOGAF is a commonly used framework and nimble SMBs use lite versions to map their actual workflows before AI automation begins. Most orgs fail at EA projects for reasons like stakeholder misalignment (e.g., protection over what’s not working and needs fixing) so TOGAF-lite looks more like this:
A flowchart starting at marketing and customer acquisition then moving from there to sales to customer fulfillment with finance plugged into each stage.
Clear identification of outcomes on the flowchart.
Clear identification of barriers to the outcomes and the tools involved.
It’s less about drawing pretty diagrams, and more about building a practical blueprint of where time and effort are going.
This is the step most teams skip—and the reason their automation efforts stall later.
Step 2: Find the High-Leverage Bottlenecks
Instead of trying to automate everything, they zero in on tasks that are:
Tied to critical outcomes
Painfully time-consuming
Consistent enough to standardize
These are the “automation sweet spots.” Think: repetitive reporting, inbox triage, basic customer support queries, lead routing, or onboarding follow-ups.
Once identified, they gather data around these tasks—emails, transcripts, internal docs—to understand the real workflow.
Why all this groundwork?
Because the better you define the task, the better your AI agent performs.
Step 3: Translate Tasks Into Agent Prompts
Previously, after conducting a large workflow analysis, businesses faced the choice of buy or build. They could find off the shelf software to deliver their new planned workflows, which usually results in long tender processes to find that a bespoke software solution is needed. Then they met with software agencies and often gave up due to the costs involved in tailored software solutions for their specific needs.
So now comes the part that feels like magic - turning organisational requirements into structured prompts that can be handled by AI at a fraction of the cost of tailored or off the shelf software.
Case Study: Companies might previously have needed a worker to find and read several documents prior to a meeting so they are up to date. Then write up a short report after the meeting.
AI adopter companies use n8n and Flowise to source the relevant documents, summarise the key points needed, then email a one pager for meeting prep. The meeting is transcribed and n8n or Flowise are used to write up the report in the desired format and email it out to the relevant stakeholders.
Here’s a simplified version of what early adopters are writing for tools like n8n. I wouldn’t recommend using this it can be greatly improved. It’s added here to be understandable.
Prompt to enter into Chat GPT: You are an expert n8n workflow designer. Your job is to automate the following process based on documentation provided:
Analyze the attached meeting notes, role descriptions, and chat logs
Identify key steps, integrations, and data transformations
Build a scalable, error-resistant workflow
Provide a detailed node breakdown and configuration
With the right prompt and setup, the AI can return a working draft of the entire workflow, ready to be tested and fine-tuned.
But this only works because of one thing...
Step 4: They Use MCPs to Skip the Hard Stuff
You used to need a developer to connect to APIs like LinkedIn, Stripe, or Salesforce. Not anymore.
With Model-Centric Programming (MCP), a non-technical user can now do things like:
“Pull data from LinkedIn about X and sort by Y”
—with just a few drag-and-drop tiles.
Platforms like n8n already have libraries of these smart tiles, and other providers now offer MCP libraries as a service.
That’s why these teams can move so fast. They’re skipping weeks of integration work—without sacrificing functionality.
Step 5: Test Like You’re Trying to Break It
Companies can get overwhelmed by the idea of automation because they think about it as ‘all out’ or ‘all in’. AI adopter companies don’t go all in straight away. They find workflows to test and check that it works before moving to the next. Automation only works when it holds up under pressure.
These companies run pilots in sandbox environments. They feed in real data—emails, CRM notes, form submissions—and test for edge cases.
They:
Build in exception handling
Add alert systems for failures
Set up logs to catch weird behavior
Then, they train a small group of users to run live tests and give feedback. This isn't just QA. It’s how they ensure the automation actually fits into real work.
Step 6: Get People to Actually Use It
Here’s the truth: adoption isn’t a tech problem—it’s a people problem. So these companies invest in internal storytelling:
Simple “how-to” guides and short videos
Quick demos over lunch
Appointing “automation champions” inside each department
Setting up feedback channels so people can report bugs or improvements
Because no matter how smart the agent, it’s useless without buy-in.
Step 7: Scale—but Keep Guardrails On
Once a few pilots work, it’s tempting to go all in. But the smart teams don’t scale recklessly. Instead, they create a lightweight Automation Center of Excellence (CoE)—even if it’s just a Slack channel with one person in charge.
The CoE handles:
Reviewing new agent requests
Managing prompt versioning
Auditing workflows every quarter
Monitoring analytics like time saved or error reduction
This keeps things nimble, but controlled.
Step 8: Track Wins and Plan What’s Next
Finally, they measure what matters:
Hours reclaimed
Cost per transaction
CSAT or NPS lift
Internal satisfaction
They use those numbers to build a business case for expanding automation—plus create visibility with leadership. Some of these companies are already moving toward AI-generated recommendations, predictive analytics, and Digital Twins. But that’s for another day.
Bottom Line?
While most teams are still figuring out where to start, these early adopters are already ahead—not because they have better tools, but because they’ve built a better approach.
And that approach is repeatable.
Map your business
Identify the time sinks
Translate into agents
Test, pilot, scale, improve
If you’re wondering what the future will look like - this is it. SMBs are using AI successfully now to get ahead and laying the foundations for what future adaptations will look like.
Acknowledgement
Thank you to the youtuber who provided much of the inspiration for this piece. I don’t have the youtube link so if you recognise some of the screenshots here, please let me know so I can acknowledge the person whose IP I’m building on here.